Brand Strategy

Content Strategy

Go-To Market Strategy


MARKETING strategy

Zoe Lobos featuring Baby Mala's single "BDA" from 2025 where we defined by a unique concept centered around a banana, designed to resonate with a broader audience. We partnered with the sticker company Stickers App to distribute stickers throughout Stockholm, engaging with the public by interviewing them about what "BDA" signifies to them. The campaign primarily targeted TikTok, where both Zoe and Mala have their significant following.


CONCEPT STRATEGY

TIKTOK CONTENT 

COVER ART 

PRESS PHOTOGRAPHY 

Zoe Lobos feat. Baby Mala single BDA


PROMOTION

POSTER DESIGN

Zoe Lobos feat. Baby Mala single BDA


PROMOTION

POSTER DESIGN